If you’ve done any research online, then you’ve probably come across websites with content that has been written by AI tools. At first glance they look pretty convincing. And of course, they can be generated quickly, and for less than what you would pay a professional web design and development team.

Additionally, apps like ChatGPT can help you put together text content within seconds. It also has the potential to be faster and more convenient than a human copywriter would be.

That leads us to a very natural question: should you use AI to design and/or write your website?

The short answer is “no,” with the caveat that things might change in the future. They may even change in the near future. But for the time being, you still want to work with real creative teams who can get to know your business, your customers, and your message.

That might not be the answer you want, but there are a few good reasons why…

With AI You’ll Be Using Duplicated Design and Messaging

Current iterations of AI technology aren’t capable of generating concepts, texts, or images out of thin air. Instead, they have to crawl the web, just like search engines do, and then aggregate the results. That means you can get something that’s roughly passable, but ends up being a copy of a copy.

There are a few problems with this, but the biggest one is that your website won’t be original in any way. It could also leave you with copyright violation issues.

Your New AI-Created Website Might Have Errors

It’s not great to copy other companies in the best of circumstances. If they happen to have erroneous information on their website, then things get even worse. That’s because your website will duplicate those errors while also being less focused and original.

This is one of the biggest reasons to avoid AI content creation tools at the moment.

Searchers and Engines Could Punish You for Using AI

Google and the other search engines really don’t like AI-generated content on websites. That’s mostly because they don’t make for good search results.

How likely would you be to visit a page if you thought it was just a rehash of some other already published – and potentially incorrect – webpage that hadn’t been vetted? Google knows human searchers don’t want that, so it’s using algorithmic tools to weed out AI-generated pages from its results.

Want the Best of Both Worlds?

Savvy marketers are using artificial intelligence and human creative teams together. Want to know how we do it? Contact Nashville Interactive today to schedule a free consultation and see what we can do to help your business grow in a way that’s both sustainable and cost-effective.